CareerBuilder.com, the nation's largest online job site with more than 21 million unique visitors and over 1.5 million jobs, announced it has awarded its creative and media account to Wieden+Kennedy Portland (W+K), the nation's leading independent advertising agency responsible for building some of the world's best known and time-tested brands.
"Wieden+Kennedy has a long tradition of surprising, break-through creative that resonates with targeted audiences and builds lasting value for shareholders," said Richard Castellini, Vice President of Consumer Marketing for CareerBuilder.com. "Their strategy captures the voice and brand personality of CareerBuilder.com. We are excited to be working with them in taking our brand to the next level across all media."
"CareerBuilder.com is definitely a company to watch, rising quickly to the top of their industry and proving they're not afraid to take chances," said Tom Blessington, Managing Director of W+K Portland. "From our first meeting we immediately knew there were synergies in philosophy, mission and execution. The CareerBuilder.com brand is ready to breakout and we look forward to making that happen."
New creative executions from CareerBuilder.com and Wieden+Kennedy will be seen in 2008, when CareerBuilder.com returns to the Super Bowl TV ad lineup for the fourth consecutive year. CareerBuilder.com's marketing program will include national and grass roots promotions; primetime network and cable television flights; as well as local radio, print, interactive and stadium ads. CareerBuilder.com will also continue its mobile marketing tour, which is visiting over 40 cities as well as 140-plus college campuses.
Wieden+Kennedy, founded in Portland, Oregon, is one of the largest independently owned advertising agencies, with offices in Amsterdam, London, New York, Tokyo and Shanghai. A full-service creatively led communications company, Wieden+Kennedy has helped build some of the strongest global brands, including Nike, ESPN, Starbucks, Honda and Coca-Cola.
CareerBuilder.com is the nation's largest online job site with more than 21 million unique visitors and over 1.5 million jobs. Owned by Gannett Co., Inc.
Media Contacts: CareerBuilder.com Wieden+Kennedy Jennifer Sullivan Joani Wardwell 773-527-1164 503-937-7793
First Call Analyst:
CONTACT: Jennifer Sullivan of CareerBuilder.com, +1-773-527-1164,
Web site: http://www.careerbuilder.com/